DD Promotion Strategy

You Kin Do It!

In the current year, there are many ways to promote the brand be well-known. Several questions are commonly requested and be needed by every businessman such as how to establish the brand be famous, how to increase the brand’s income and so on. In essence, every brand have to has the real point to stand strongly about what the brand’s purpose is.

Key promotion strategies of Dunkin’ Donuts – Our promotion strategy especially advertising is focused on the income growth. Importantly, the customer is stressed to be a part of our strategy. All of their reaction strongly influence to our growth toward our future. By the way, our promotion strategy consists of following types:

1.)    Outdoor Advertising – We persuade the audient by using bright fonts with attractive phrases on the billboard. This method aims for everyone who is driving and wants to eat a quick bite, then they are attracted by DD billboards especially the coffee drinkers.]

2.)    Newspaper – We stress to publish our advertising on the national newspaper we’ll get the reaching from our target. Importantly, we extremely put the full color on it because of its attraction.

3.)    Radio – we use the radio spot that is generally 15-30 seconds to attract and contact with everyone who is free and always listen to radio. Sometimes, the working person is stopped by DD on airs.

4.)    Television – We commonly use both cable television and network television because we think this way can furnish the high ratings. Moreover, this way can convince any audience be interested in and also expand our possible shoppers.

5.)    Punch Card – this special method, we proudly to give to our drinker. Moreover, we inspire our customer to come back again.

6.)    Website – According to the modernism in now, we use this way to promote and also investigate the customer behavior because our website is put any ideas to share such facebook or twitter.

“You ‘Kin Do It!” campaign analysis

Example of You Kin Do It! Advertising

This huge campaign was created by Boston-based Hill Holiday.

First shot that I’ve watched this motivational campaign presenting the strong message to influence the audiences feel good to do anything. This campaign also shows DD’s spirit and understanding what the audiences need to adapt in their real life especially to begin the day. Moreover, this campaign also shoots some shot in the last to make the customer feels free to pay a little budget continually making their work be finished. Only not too much money can effect to their works be successful.

Importantly, I think, this ad is balancing both attitude and also outcome to build the customer feel fair when consuming DD product. On the other hand, the campaign has been cheering on everyday that people who run on their works. In the marketing, this ad attract the customer who is working hard then DD proudly serve our menu with the cheap price, moreover, easily to get it because it is around you.