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6.30.2010

Letter of invitations for professional comments



To:  all of brand managers
This time is an appropriate time that I’d like to welcome all managers officially.  I proudly to say “thank you” everyone that you thoroughly give me the spirit.  Your spirits plentifully influence me working in business although there is too much trouble in this circle. However, there is nothing without any problems, hopefully, these disturbances would make our brand be improved. Now, we are in the same circle, so it’s not difficult to share ideas together.
Eventually, as a manager of Dunkin’ Donuts, I would like to invite you completely be a part of Dunkin’ Donut brand, the various tastes circle.
Respectfully yours,
      B. Orapin
(Ms. Orapin BOONSRIROJ)
Manager of Dunkin' Donuts

6.27.2010

Journal 5 ^Happy with Comments & Happy with the new SHOW^

Nothing ventured, Nothing gained (Aj.Pragasit)

A load of agendas in this week, Aj.G began to talk about the midterm exam on Jul 8th.  Unbelievable, the time passed unconsciously.  The test time is going to attack me; it’s time to read will start though I’m not ready. Then, she continually gave many useful comments about the presentation last week. My group has been praised and also other groups. I was very blissful when she praised my show. Every appreciation is the spirits for all of us normally do anything with the concentration. I wanted to thank you Aj.G very much for every good tip. I thought, all of tips can make us adapt in the real life also.

By way of the formal letter which students have to post in your blog, this is the appropriate time to invite each brand manager enters to make comments to each other. This was the first time that I write a formal letter and also write formal comments to other brand manager. Finally, she ended her special agenda with the group role play. Oh!! It made our group be very excited with this show. We were very happy with this job; it’s time to show our performance together. Ladies and gentlemen!! Let’s enjoy on Jul 1st.

6.26.2010

JOURNAL 4TH --->> Product Strategy's already served <<----

If you nail positioning and targeting, the rest falls into place.
On Tuesday, I have been begun with the product strategy. This is a part of 4’ p and important also. The product and the service is related to this strategy, moreover, both are very important in the marketing. I thought, this strategy is very intensive, especially the steps to do it well; creating, communication, and deliver value. All of these steps are linked to each other. While teaching, I had taught alone as today class was rather serious at the first time.  After the teacher had already finished teaching, she continually asked any questions according to the product strategy.  Her question make me supposed myself as a brand, in my own opinion, I’m a gracious brand because I like to do the housework, I like sweet-smelling things etc.
By way of, on Thursday class, today we had to make the interviewing role play. The night before this day, my friends and I who were the interviewers prepared the steps that we planned to show in the class concentratedly. When the time to show, we had forgotten some steps, however, we had passed successfully. From every presentation, some shows make me very joke. I thought, I liked to do it and it also made me practice in English.

6.17.2010

What did I learn from VictoriasSecretCom?

“From the distribution standpoint, it’s the same model” (Weil)

Just CLICK ON your screen!!

Assume me as Victoria’s Secret’s consumer, I extremely impress with this brand’s promotions. They continually worked hard since many years ago until now, establishing any strategy to attract their consumers and also being different thinking from any competitors. Simply, everyone likes to shop any cheap products especially when any brand reduces the price, and like the convenience as well. If you want to shop the cheap product and also be comfortable getting it, Victoria’s Secret is very suitable, because there’re loads of reduced products, moreover, having various product lines to serve you.  
Just you click it, you can shop without any vicissitudes such taking a car, the bad weather and so on. On the other hand, I like Victoria’s secret’s template; design, colors, fonts etc. Importantly, many product lines in one brand strongly pull the consumer in.


WK 3 with my doughnuts

"What are you up to?"

From the new interesting question above, its meaning somewhat influence me in learning life and in the business also. I could remember its meaning well from the teacher, furthermore, I knew her purpose when she told its meaning. When the time to the trading class, I always concentrated to listen to her thoroughly, and also think of her words “What is her true purpose?” Surely, it is able to inspire me doing anything be advantageous and it also be adapted by others easily. If I compare this question with the business, I felt like, one company always observe the competitors all the time and try to do something after this observation to develop their product be better than other one.
By way of this week, almost agenda was about the finalized project. The lecturer explained the whole details of this project. She explicitly clarified and also gave the illustration to the students be clear. On the other hand, I thought this project isn’t hard to do it, but it hard to make the consumer (the teacher or any other) be clear and interested in it. However, this defied job depends on me (The brand manager).

6.10.2010

Wk 2nd (Donuts @ Mister)

ALOHA MY FOLLOWERS!!

Today, I proudly serve you 'chocolate' because of the weather in nowadays, it'll make you fresh more than you are....
Amazingly, only two times per a week that I have to learn this class but there were a lot of fun and joke activities which Aj. Gob had decided it in the class. I felt happy and always smile when my friends participated in the activities, moreover, not only the happiness but I could get loads of knowledge from any activities. All of activities could link in business in the real life. In my thought, nowadays everyone has to know how to use your life in the social because every part of social is the business. By way of this course that could make some students who don’t like the business be happy when learn to know it like me. I thought her teaching methods can attract all of students interested in it without the fear.

**My favorite activity in this week was the fashion show. I was very fun and happy because my friends were professional, they could walk on the stage like models.**

6.09.2010

First Time with Aj.G (Week 1st)


///Welcome Everyone to the Circle of Dunkin' Donuts///
!!This special meal is served by my hands for you only!!


First of all, I wanted to share my feels in the first day of this interesting course because I never study with Aj. Gob in other courses, and I could remember that I wanted to take this course since last year but I had no opportunity to take it successful. However, today I have taken it already and sit to study with her free style in this room. I was very proud in learning this subject because I want to adapt my knowledge in minor subject - International Business Management although my knowledge in business isn’t good like others, but I concentrate and hope to improve my knowledge in this course especially the final project that Aj. Gob will assign it to us later. On the other hands, the activities in this week were the introduction of the course, she also explained the course syllabus thoroughly and take the best example of the graduates’ blogs. I looked these blogs and also thought of how to do it well, what product that I want to sell or analysis is. This hard project makes me fear as for my abilities in the technology and also my creation. Oh my god! I have to try it more than others. “I can do it.” I told myself. I hope to be enjoy with this project very much.